It is Indisputable that Online Advertising has become one of the most important types of advertising and is one of the easiest ways to drive traffic and increase exposure.
Online advertising works for several reasons, it creates huge opportunity for brand marketers who want to tap into a large audience surfing the web on a daily basis. It also offers unique targeting capabilities that are not available to offline advertising. These capabilities include geographical targeting, demographical targeting as well as behavioral targeting . These targeting capabilities allow advertisers to reach their desired target audience easily.
With online advertising you can target a male or female living in a certain city with specific interests while using a particular operating system or browser at a certain time. Online advertising normally costs much less than offline advertising and production costs are also much cheaper than in offline ads.
There are plenty of pricing options when it comes to online ads, basic pricing models include CPM (Cost Per Impression), CPC (Cost Per Click), CPA (Cost Per Action) and exclusive basis (1 day, 1 week, etc.) Online campaigns enable advertisers to track the performance of their campaigns, publishers provide detailed reports that allow advertisers to measure the campaign’s performance.
All of these benefits show the importance of online ads and why it has become very popular among marketing professionals, this does not mean that digital advertising will be replacing the traditional advertising but it’s definitely something that should be included in all of the marketing campaigns.