Analytics is the process of developing optimal or realistic decision recommendations based on insights derived through the application of statistical models and analysis against existing and/or simulated future data. ( Wikipedia ).

When people speak of analytics on the web, the first thought is Google Analytics as the primary analytics tool, additional tools can be added such as “seevolution” or “Crazyegg” – which will heatmap the clicks on various pages to offer a clearer representation of user activity ( more on this on )

We can offer support on analysis and understanding of the data and over time the use of “split testing” to further enhance the optimisation of action buttons to increase qualified leads through the site.


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