Web Development: 5 key elements a client must consider


There is three elements to Search Engine Optimisation (SEO):

  • Structural SEO
  • On-Page SEO
  • Off-Page SEO

The web build or development is all about structural SEO. It is imperative that the website is structurally built to with optimisation guidelines in mind. This is the first foundation or building block associated with website development. We would recommend building a new website on a content management system that is structurally optimised to the hilt! For example, WordPress  is a highly optimized content management system (CMS) and performs very well search engine rankings. However some web agencies have developed their own CMS platforms, for example the team here at enhance.ie have developed a tailored CMS which on par with WordPress in terms structural SEO. So make sure you address the different options in terms of content management systems with your choose agency or developer.

Online Strategy

Here at enhance.ie we come across a lot of clients who are ignorant to the fact that a website is only a small part of a bigger picture. Too often, the detrimental factor when deciding what agency or route to take in relation to a web build, is PRICE. However we feel it is imperative to understand that a website is part of an overall online strategy. I would recommend going with an agency or other party who is willing to offer the whole package and create a lasting relationship.

More often that not you will run into some technical difficulties and need to call on a reliable source, a committed agency will be able to offer the guidance and advice you need. We deal with a lot of clients who are left in the lurch by a rogue developer who has vanished off the face of the earth. This is a reoccurring theme in our industry. So do not let the price be the significant or only factor determining your choice.


When approaching a web design agency or developer with your proposed web build ensure that you have a clear picture of what goals you want the website to achieve. Many people and businesses set up a website for the sake of going online and really do not know what they want the website to achieve. Here at enhance.ie we advise our clients to identify at least three clear goals to accompany the web creation request. Example of website goals would be:

  • build brand awareness
  • increase revenue
  • increase footfall to offline store etc.

Ideally you should be able to work with your agency on developing and tracking the progress of your goals. Furthermore we would recommend discussing conversion strategies with your agency or developer during the web build. For example if you are a service provider and your main action button on the website is ‘request a quote’ – ask your agency about different conversion strategy tests (e.g. A/B testing) and how you can improve these rates together.

Content Management System 

The Content Management System (CMS) that your website is built on will be an important element to your online progress. When you are discussing the different CMS options with your web design agency or developer make sure you trial the CMS and see if you like the look, feel and overall functionality of it. The agency should be willing to give you a quick demo or guide. WordPress is World’s favorite CMS. Originally WordPress was built for blogging and the blogging community i.e. content people, non-techies. Therefore the usability and accessibility has always been at the forefront of the WordPress development. The content management systems we offer here are at enhance.ie are similarly built to allow users to easily update, edit and maintain their website.


Focus is a crucial aspect of any website development project. Everyday here at enhance.ie we have calls from different people (‘entrepreneurs’) who have a fantastic idea and want to know if we can make it happen for them. More often than not the individual has done very little market research and wants to offer a web solution to everybody and anybody. The features and functions are sometimes endless. So my advice here is too make sure that you know your target market before you decide to build the website and do not try to cram everything into the intial build. Tailor the features and functions back to ensure that the core of website is built correctly and runs smoothy. Remember the modern day CMS is extensible and new features and functions can be added to the website when necessary.


Finally the last but certainly not least is communication. It is imperative that you remain in constant contact with your agency once the web development process has started. Web agencies have a vast amount of clients and your web development progress could easily be hindered by other projects. Once you have chosen web design agency or developer the key to progress is constant interaction. Make sure that you stay in constant contact with your account manager and make an effort to provide them with everything they need ASAP. For example if you receive a wireframe or design sample make sure to give instant feedback to move onto the next stage.


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