Social Networks Show Deeper Penetration
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets approaching more common internet access both used and trusted social networks more.
In the U.S., approximately 60 percent of Internet users also use social networks. However, there are several emerging markets where social networks have an even higher penetration; Indonesia and Russia both have 86 percent penetration according to Pew Research Center’s “Global Digital Communication” study, while an August 2011 study from ad agency F/Nazca Saatchi & Saatchi indicated that Brazil has 93 percent social penetration.