We have been getting a bit of buzz about this as of late ” Content Marketing”, while without calling it that, its the type of thing we have been advising clients on for a number of years – but I guess it’s always nice to put a label on it 🙂 Anyway whats it all about ?
Wikipedia says ….
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”
Some excellent resources for Content Marketing information include :