Award Winning Guinness QR code campaign

It seems the Guinness QR code campaign which we previously criticised in ‘A couple of drinks related QR codes which don’t quite work’ here, is actually a multi-award winning campaign. It couldn’t win more laureats. However, our criticism still stands. The guys responsible aren’t totally aux fait with the way 2D/QR barcodes could and should work. It turns out that the Guinness QR Cup campaign is actually circa 12 months old.

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