The Rise of Mobile on B2B Websites
Danny, one of our up and coming designers here at Enhance, designed the above infographic from real data derived from our Google Analytics accounts. The data represents the rise in mobile traffic (smartphone & tablet) the Enhance website attracted from January 2010 to April 2013. As you can see from the total overall views bar chart, there has been a substantial increase in the number of mobile visitors. This trend is representative of the latest mobile statistics released by the Silicon Republic, which highlights Eircom’s forecast that ‘1.2m Irish households will have a tablet by the close of this year’ (2013). Furthermore Smartphone ownership is also continuing to spike with 1.6m smartphone devices in the Irish market. These statistics suggest to us that the mobile views bar chart will continue along the same growth path and in twelve months or so we could be looking at a 50:50 ratio in relation mobile versus desktop views. Mobile compatibility has evolved from a strategic option to a business necessity.
Sharing with you soon..
We found the above stat’s so interesting we decided to carry out the same research on a sample of our B2C client sites, we are currently compiling the data on this and will share it soon.