Auditing

There is an old saying, “to know where you’re going, you need to know where you are coming from”. Our Website Audit / Website Evaluation services offer you the opportunity to gain expert analysis under a range of headings, including:

a) Optimisation/Visibility – can they find it?

• Link popularity – the number of sites which link into your site, across the major search engines
• SEO (Search Engine Optimisation) Status, detailed breakdown of the existing site structure and content
• Location – is the site located within the IP range for your customers
• Tracking – what metrics you have in place

b) Usability-can they use it?

• Simple usability testing to measure ease on a range of key tasks a user may wish to perform
• Benchmark results against competitors

c) Design – do they like how it looks?

• Is the design accessible – if not what are the main failings
• Is design appropriate to sector – benchmark site against best in class
• Are there any additional design elements which add / detract from the user experience
• Does the website design enhance or detract from your corporate livery

d) Content – is the information good?

• Relevance of content
• Likely age of content
• Stickiness -  what is there to bring visitors back again and again
• Amount of Content
• Structure of Content

e) Interactivity – can they do something as a result of it?

• What interactivity is there on the site

f) General Comments / Advisory – is there anything else?

• Other elements which may be specific to your sector / geographic location