Web design and SEO is not all about traffic and search engine rankings. What you ultimately want is enquiries and sales for your business. You want maximum return on investment!
That’s why we’re obsessive about conversion optimisation – the process of designing and tuning a website to maximise the chance that a visitor will make an enquiry or sale, and therefore make you more money.
It’s one of the most important and profitable elements of web design, and yet many web design agencies don’t even know what it means.