Auditing

There is an old saying, “to know where you’re going, you need to know where you are coming from”. Our Website Audit / Website Evaluation services offer you the opportunity to gain expert analysis under a range of headings,

Optimisation/Visibility – can they find it?

  • Link popularity – the number of sites which link into your site, across the major search engines
  • SEO (Search Engine Optimisation) Status, detailed breakdown of the existing site structure and content
  • Location – is the site located within the IP range for your customers
  • Tracking – what metrics you have in place

Usability-can they use it?

  • Simple usability testing to measure ease on a range of key tasks a user may wish to perform
  • Benchmark results against competitors

Design – do they like how it looks?

  • Is the design accessible – if not what are the main failings
  • Is design appropriate to sector – benchmark site against best in class
  • Are there any additional design elements which add / detract from the user experience
  • Does the website design enhance or detract from your corporate livery

Content – is the information good?

  • Relevance of content
  • Likely age of content
  • Stickiness –  what is there to bring visitors back again and again
  • Amount of Content
  • Structure of Content

Interactivity – can they do something as a result of it?

  • What interactivity is there on the site

General Comments / Advisory – is there anything else?

  • Other elements which may be specific to your sector / geographic location

 

To get the real picture, contact us now!

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+353 (0)1 8512 800

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