Search engines are the major provider of traffic to web sites, accounting for up to 85%
of traffic. This market is far too large to be overlooked by any business. So if you want
a fast and effective way to promote your website on Google then Google Adwords, also
known as PPC (Pay Per Click) is the answer.
The benefits of Adwords for your business:
- run multiple ads at the same time making it an excellent way of testing different offers and promotions
- You will get excellent intelligence about the type, number and profitability of searches which can then be used for SEO purposes.
- Google automatically targets your ads to the most relevant sites and page placements based on a given page’s content and your chosen keywords