Over-Tailoring your ecommerce store !

After spending the morning working with a client on an new ecommerce store for the clothing sector, I stumbled across an article on the New York Times technology section of their website.

In summary it’s all about taking usability to the edge and then over the edge ! Finding that what we think is a good idea for site visitors ( in this case gender targeting ) can backlash on you.

Read the full article on e-tailor customisation here 

For more information on our e-commerce solutions visit http://www.enhance.ie/services/website-development/ecommerce/