Website Audits & Evaluations

There is an old saying “to know where you’re going, you need to know where you are coming from”. Our Website Audit / Website Evaluation services offer you the opportunity to gain expert analysis under a range of headings, including:

a) Optimisation/Visibility-can they find it?

  • Link popularity - number of sites which link into your site, across the major search engines
  • SEO (Search Engine Optimisation) Status, detailed breakdown of the existing site structure and content
  • Location - is the site located within the IP range for your customers
  • Tracking - what metrics have you in place
b) Usability-can they use it?
  • Simple usability testing to measure ease on a range of key tasks a user may wish to perform. Benchmark this against competition.
c) Design-do they like how it looks?
  • Is the design accessible - if not what are the main failings
  • Is design appropriate to sector - benchmark site against best in class
  • Are there any additional design elements which add / detract from the user experience
  • Does the website design enhance or detract from your corporate livery
d) Content-is the information good?
  • Relevance of content
  • Likely age of content
  • Stickiness -  what is there to bring visitors back again and again
  • Amount of Content
  • Structure of Content
e) Interactivity-can they do something as a result of it?
  • What interactivity is there on the site
f) General Comments / Advisory-is there anything else?
  • Other elements which may be specific to your sector / geographic location